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Hudson
This sophisticated male range really stands out. With bold colours and a gold foil finish, customers won't be able to resist.
Browse Hudson
Popsicle
This cute new children's range has ages 1-6 covered for both boys and girls. Complete with giant silver or gold holofoil numbers!
Shop the range
Ta-Da
Ages 7-10 can sometimes be hard to shop for, but these cards are sure to appeal. Designed to resemble stickers and patches, they'll add a touch of fun to any birthday.
Explore Ta-Da
Browse the September Launch
Take a look at our fresh new designs for September. We've been hard at work creating some beautiful new cards this month.
Explore the latest designs
Cosmopolitan
Beautiful gold foiling makes these cards really stand out. A great way to help her celebrate her special day.
Explore Cosmopolitan
Humour Collective
Combining a variety of artistic styles, this new collection incorporates witty puns, bold colours and modern artwork to create cards that will have recipients laughing out loud.
Browse Humour Collective
Pink Lemonade
Celebrating all the milestone birthdays with a touch of sparkle! The perfect way to make a special day even more special.
Explore the range
Needle & Thread
Inspired by applique embroidery, this range combines hand-stitched effects with a theme of nature to create beautiful designs.
Explore the range
Limericks
These funny poems will be sure to get a smile on their birthday.
Explore the range
Diddly Squat
Traditional cartoon illustrations brought bang up to date with laugh-out-loud modern humour.
Browse Diddly Squat
Beaumont
Contemporary cards for him. Covering everything from sport to gardening.
Explore the range
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Hudson
This sophisticated male range features all his interests. With bold colours and a gold foil finish, customers won't be able to resist.
Browse Hudson
Popsicle
This cute new children's range has ages 1-6 covered for both boys and girls. Complete with silver or gold holofoils, these cards are sure to stand out on the shelves.
Shop the range
Ta-Da
Ages 7-10 can sometimes be hard to shop for, but these cards are sure to appeal. Designed to resemble stickers and patches they'll add a touch of fun to any birthday.
Explore Ta-Da
Browse the September Launch
Take a look at our fresh new designs for September. We've been hard at work creating some beautiful new cards this month.
Explore the latest designs
Pink Lemonade
Celebrating all the milestone birthdays with a touch of sparkle! The perfect way to make a special day even more special.
Explore the range
Humour Collective
Combining a variety of artistic styles, this new collection incorporates witty puns, bold colours and modern artwork.
Browse Humour Collective
Cosmopolitan
Beautiful gold foiling makes these cards really stand out. A great way to help her celebrate her special day.
Explore Cosmopolitan
Needle & Thread
Inspired by applique embroidery, this range combines hand-stitched effects with a theme of nature to create beautiful designs.
Explore the range
Limericks
These funny poems will be sure to get a smile on their birthday.
Explore the range
Diddly Squat
Traditional cartoon illustrations brought bang up to date with laugh-out-loud modern humour.
Browse Diddly Squat
Beaumont
Contemporary cards for him. Covering all his interests, from sport to gardening.
Explore the range
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Instant Access

Free Delivery on £100+ Orders​

No Minimum Spend

Paperlink - UK Greeting Cards - Online Trade Shop

Welcome to Paperlink, one of the UK’s leading independent card companies. With over 1,400 designs all created and published right here in England, whoever your customer, we’ve got something for every occasion.

Shop online at trade prices:

Birthday Cards​

Whether you're looking for age, relations or general cards, we've got a huge range of designs

Spring Seasons

Mother's Day, Father's Day & Valentine's, everything you need to start the year right!

Occasions Cards

With captions for every occasion, we've got modern and innovative ranges to hit the right note

Christmas Cards

Get in the festive spirit, with a complete range of Christmas cards & Charity Packs to choose from!

New Ranges

We’ve created a whole host of new designs for your customers. Additional card designs added to our best selling brands, and new ranges to meet the latest trends and customer demands.

Not sure which to view first? We won’t make you choose! Browse everything that’s new

Hudson

This sophisticated male range features all his interests. With bold colours and a gold foil finish, customers won't be able to resist.
--- NEW ---

Popsicle

This cute new children's range has ages 1-6 covered for both boys and girls. Complete with silver or gold holofoils, these cards are sure to stand out on the shelves.
--- NEW ---

Ta-Da

Ages 7-10 can sometimes be hard to shop for, but these cards are sure to appeal. Designed to resemble stickers and patches, they'll add a touch of fun to any birthday.
--- NEW ---

Pink Lemonade

Celebrating all the milestone birthdays with a touch of sparkle! The perfect way to make a special day even more special.
--- NEW ---

Humour Collective

Combining a variety of artistic styles, this new collection incorporates witty puns, bold colours and modern artwork.
--- NEW ---

Cosmopolitan

Beautiful gold foiling makes these cards really stand out. A great way to help her celebrate her special day.
--- NEW ---

Needle & Thread

Beautiful designs inspired by applique embroidery.
--- NEW ---

Diddly Squat

Traditional cartoon illustrations brought bang up to date with laugh-out-loud modern humour.
--- NEW ---

Limericks

These funny poems will be sure to get a smile on their birthday.
--- NEW ---

Rocco

Luxurious gold foiling and a rich colour scheme sets the Rocco range apart. Perfect for all those hard to buy for men.
--- NEW ---

Rainbow Drop

Pretty, colourful cards to help them celebrate their big day.
--- NEW ---

Beaumont

Contemporary cards for him. Covering all his interests, from sport to gardening, all finished with gold foil.
--- NEW ---

Mixology

Embossed with a textured foil, the Mixology range celebrates all those special milestone birthdays.
--- NEW ---

Blah Blah Blah

Funny cards that are so relatable they'll have your customers laughing out loud.
--- NEW ---

Orelia Collection

Textured foils and stunning embossing, the Orelia Collection is a standout range.
--- NEW ---

Little Adventurer

Unlock your imagination with this brand new juvenile range. Perfect for a special younger send.
--- NEW ---

Evaline

Embracing the hyper-detailed illustration trends in florals. High definition designs that appeal to modern and traditional tastes.
--- NEW ---

Globetrotter

A stand out design, bold foils, dramatic domed shapes and use of perspective to really draw the eye.
--- NEW ---

Florentyna

Beautiful botanical illustrations, painted and sketched by hand, over lavish baroque gold leaf.
--- NEW ---

Sunbeam

Hand-illustrated cards in ages 1-5, with beautiful gold foiling. A truly modern classic
--- NEW ---

Sum it Up

Celebrating every single minute of their lives, these milestone cards are the perfect send
--- NEW ---

Diddly Squat

Hilarious traditional humour with a modern twist.
--- NEW ---

It's a Riot

Historical humour, guaranteed to raise a smile!
--- NEW ---

Silly Nonsense

Ever wondered what your favourite artists would look like as animals? Well now you don't have to!
--- NEW ---

Sticky Situations

Sometimes less is more and the funniest joke is often the simplest.
--- NEW ---

NEW LAUNCHES

Embracing the very latest styles, Meraki is our pioneering collection, artistically breaking the boundaries. Find out more about Meraki

Genevieve

Bold contrasting colours create a stand out look on these cards.
--- NEW ---

Phoenix

Reviving old print techniques with bold colours and modern new looks.
--- NEW ---

Fruity Cutie

Fruit that's cute! Fun and zesty designs for early years ages 1 to 5.
--- NEW ---

Matilda

Taking inspiration from vintage folk art and antique tapestries, these bold designs will stand out on the shelves.
--- NEW ---

Neptune

Marbled inks and seams of liquid gold create a stunning effect on these cards.
--- NEW ---

Matilda

Taking inspiration from vintage folk art and antique tapestries, these bold designs will stand out on the shelves.
--- NEW ---

Neptune

Marbled inks and seams of liquid gold create a stunning effect on these cards.
--- NEW ---

Momento

New wavy styles join the collection. Bold colours and with gorgeous shooting stars
--- NEW ---

Midnight Garden

Vivid, finely painted botanicals with satin gold details and delicate edges
--- NEW ---

Peaches & Cream

New for Meraki, hand-drawn and accented with neon corals for ages 1-5
--- NEW ---

Amalfi

A bold summer feel, embracing the latest colours in a hand painted style
--- NEW ---

Moonlight

Golden glamour for lovely ladies, the moonlight range brings a bold new style
--- NEW ---

It’s true, we do really love our cards, but more importantly our stockists and their customers do too. Perhaps we’re a little biased, as the designers and publishers you might expect we would say that… but don’t just take our word for it, take a look at our customer reviews and see what similar shops think to stocking our range and the service we offer. 

Why Shops Love Paperlink

Great company who I have dealt with for almost 18 years now. Always coming up with innovative product and go the extra mile to make sure we are looked after as a customer. Our rep John has always given us invaluable advice and guidance and they've been a key supplier for all these years.
Mark - Postmark
Mark - Postmark⭐⭐⭐⭐⭐
Paperlink has something for everyone, with new ranges and card additions to many of its most popular and sought-after ranges.
Greetings Today
Greetings Today⭐⭐⭐⭐⭐
Paperlink are market-leading publishers of contemporary art & humorous greetings cards. They believe in the best possible customer service, constant innovation and are dedicated to the creation of lovely products.
Karen - Ash & Dove
Karen - Ash & Dove ⭐⭐⭐⭐⭐
Paperlink cards have been a great addition to our card section. Especially their humour cards, we're always catching our customers having a giggle at them, which is lovely to see
Kate - Pacific Nurseries
Kate - Pacific Nurseries⭐⭐⭐⭐⭐
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We’re finalists once again!!

Over the past 6 years we’ve been finalists a staggering 12 times in the prestigious Henries Awards for greeting card publishers!

This year is no different, seeing us recognised in the top 10 of card publishers. Specially chosen for our commitment to providing the very “Best Service to Independent Retailers“.   

As seen in...

With over 35 years experience in creating bestselling greeting cards, we’re proud to work with almost 2,000 independent stockists across the UK. Our innovative designs are regular fixtures with a wide range of discerning national retailers across the UK and overseas:

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