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Take a look at the latest musings from our team, whether you’re looking to optimise your store’s collection of cards to boost sales, or wanting to learn more about the journey from artists sketchbook to final product, pop the kettle on and have a browse below:

The art of assortment planning: Creating the perfect balance of greeting cards

Which cards should you stock in your shop? Find out in this blog...

Strategic visual merchandising: Displaying cards for maximum impact

How to make your store stand out from the competition...

Leveraging trends & seasonality: Adapting your card collection with the season

Make sure you're one step ahead with your card collection...

Understanding your customers: How to tailor your card selection to your audience

Find out how getting to know your customers will help you create a winning card selection for your store...

Data-driven decision-making: Using analytics to refine your card assortment

How data can help you stock what sells...

Eco-friendly card choices: Making sustainable greeting cards part of your collection

Find out more about our sustainable greeting cards...

How our greeting cards are made

A look behind the scenes at the creative process of greeting card design...

Why greeting cards are important

Find out more about the history of greeting cards and what makes them important today...

Unveiling Paperlink: Our story, values & vision

What makes Paperlink cards special? Find out more about us...

Standing out on the shelves: The benefits of stocking greeting cards in your store

Nine reasons you should stock greeting cards in your shop...